Make-A-Wish Canada launches “Wish Song” original track by Stacey Ryan supported by TikTok Canada 

Proceeds from the use of the song will support granting wishes for Canadian children.

Toronto, ON, February 20, 2026 – Make-A-Wish^® Canada today announces it is inviting people across the country to turn music into medicine and help children with critical illnesses.

On Friday, February 20, the national charity launched “Wish Song,” an original track created in partnership with Canadian singer-songwriter Stacey Ryan agency partner Zulu Alpha Kilo, and supported by TikTok Canada. Designed to spark joy, connection, and action, the song is part of Make-A-Wish Canada’s national brand platform, Wishes Are Medicine. The platform reframes wishes as a vital part of a child’s healing journey, not as a nice-to-have, but a need-to-have. To bring the beat to life, they’ve teamed up with TikTok for a one-of-a-kind Canadian collaboration. From original music to creator-led challenges, the two are turning digital trends into real-world experiences for families facing the unimaginable.

Inspired by real wish kids and their families, “Wish Song” reflects the emotional and physical impact of a wish during one of the most difficult chapters of a sick child’s life. Released on TikTok and across major streaming platforms, Make-a-Wish Canada is calling on Canadians to use the song in their content and share it with their communities. Each engagement will help generate funds for Make-A-Wish Canada to grant wishes for children currently waiting.

At the heart of the campaign is a custom TikTok Branded EffectOpens in new tab karaoke experience, encouraging performers of all abilities to sing along to “Wish Song” and share what hope sounds like to them.

“Wishes are more than moments of joy, they are medicine. They give children strength, resilience, and something powerful to hold onto during treatment,” said Meaghan Stovel McKnight, Chief Executive Officer of Make-A-Wish Canada. “Right now, there are thousands of children across Canada waiting for their wish to be granted. “Wish Song” gives everyone an opportunity to help.”

TikTok Canada is supporting the launch through donated advertising and amplification as part of its global social impact programming, which uses the platform’s tools and community to elevate meaningful causes.

“I’m so honoured and grateful for the opportunity I was given to write ’Wish Song” for Make-A-Wish Canada,” said Stacey Ryan. “We were moved and inspired by the real life wishes of Canadian

kids and that drove us to write this song full of love, hope and healing. I want nothing more than for these kids’ wishes to come true, and with this song we can truly make a difference.”

The “Wish Song” campaign runs through March 15, 2026. Canadians are urged to help ensure that children facing critical illness don’t have to wait for hope. To learn more or to support wish granting, visit wishsong.ca.

ABOUT MAKE-A-WISH CANADA

Make-A-Wish Canada creates life-changing wishes for children diagnosed with critical illnesses. Wishes Are Medicine — a vital part of a child’s medical journey that helps restore strength, hope, and resilience. Research shows that prescribed wishes can improve adherence to treatment, reduce emergency room visits, and deliver lasting health benefits.

Make-A-Wish Canada is part of the world’s leading children’s wish-granting organization, serving children in communities across Canada and in 50 countries worldwide. Over the past 40 years, Make-A-Wish Canada has granted more than 40,000 wishes, including 1,835 last year alone.

Recognized as a Great Place to Work^® for three consecutive years, the organization was also named one of the Best Workplaces^™ Led by Women in 2025 and one of the Top 100 Best Workplaces^™ for Giving Back in 2024. Learn more at makeawish.ca.

ABOUT STACEY RYAN

Stacey Ryan is a Montreal-born singer-songwriter known for transforming heartache into vibrant soul-pop. Following sold-out international shows and major festival appearances, she released her debut album Blessing In Disguise in 2025, her most honest music yet. Her TikTok account is by the username staceyryanmusic, and includes a variety of videos, like vocal performances, duets, challenges, and tutorials. Her account currently has more than 1.5 million followers.

ABOUT TIKTOK

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and its offices include Berlin, Dublin, Jakarta, London, New York, Paris, Seoul, Tokyo and Toronto.

ABOUT ZULU ALPHA KILO

We Fight Sameness.  At Zulu Alpha Kilo (Z.A.K.), fighting sameness is not just our creative mission. It’s why we exist. With offices in New York, Toronto, and Vancouver, we’re a full-service agency with 200 full-time people. Our agency’s unique culture is passionate, entrepreneurial and fearless in the pursuit of groundbreaking ideas. Launched in 2008, Z.A.K. has built a reputation as an industry outlier and one of the most respected independent agencies in the world creating innovative ideas for our clients that include Booking.com, The New York Times, Unilever, Harry’s, Stonefire, Destination BC, and more. For three years running, Fast Company has recognized our work in their World Changing Ideas issue and in 2024, Z.A.K. made Fast Company’s list of the World’s Most Innovative Companies.