Make-A-Wish and Natrel partner on Taste the Joy of Giving holiday campaign
Update: Thank you to Natrel and their generous customers for supporting Make-A-Wish during the 2017 holiday season. The Natrel Taste the Joy of Giving campaign raised $25,000 to help grant life-changing wishes for children with critical illnesses across Canada.
In order to celebrate this special and generous time of year, each time Natrel’s official holiday post is shared on Facebook during this period, the company will donate 50 cents to Make-A-Wish®, up to a maximum of $50,000.
“On behalf of the courageous kids and families we serve from coast to coast, Make-A-Wish thanks Natrel for supporting our vital mission during this season of giving,” says Jennifer Klotz-Ritter, president and CEO, Make-A-Wish Canada. “Money raised during the campaign will help grant the wishes of children with critical illnesses in communities across the country – transformative, life-affirming wishes that come at a time when they’re needed most.”
In addition to its generous donation, Natrel will help elevate Make-A-Wish awareness during the campaign with co-branded milk cartons and in-store shelf signage, reaching more than four million Canadian homes this holiday season.
“We are pleased to collaborate with Make-A-Wish and help grant children’s wishes, especially during the holiday season,” says Mylène Couture, marketing director, Natrel.
“These children demonstrate strength and courage through one of the hardest challenges of their lives, and to make some of their dreams come true is only a small part of the recognition we can provide.”
“When a wish is granted, a child replaces fear with confidence, sadness with joy and anxiety with hope,” Klotz-Ritter says. “There are few experiences more powerful than making a wish come true and we thank those who make this possible.”
Share Natrel’s holiday post today to make a difference in a child’s life.
As a leader in the dairy industry, Natrel is a modern brand dedicated to innovating and setting trends. Its selection of products, strategic partnerships and the all-new Natrel Bistro offer consumers the chance to add a touch of extraordinary to their culinary experiences. Natrel is a symbol of quality, and according to the 2015 Victoria University Peter B. Gustavson national survey, Natrel is the dairy brand that Canadians trust the most. For its 3,473 Agropur Cooperative producer-members, Natrel is a source of pride, offering an impressive array of brands like OKA, iögo and BI-PRO.
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Associate Manager, Marketing & Communications
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