Disney Parks to donate up to $1 million to grant wishes in Canada and around the world
Feb. 22, 2016, TORONTO – To honour the 100,000th Disney wish granted globally, and in celebration of Disneyland Resort’s 60th Anniversary, Disneyland and Make-A-Wish invite fans to Share Your Ears and share the power of a wish®.
Disney and Make-A-Wish fans around the world can make a difference for children with life-threatening medical conditions by unlocking a donation with a simple photo. Disney Parks will donate $5 to Make-A-Wish, up to a total of $1 million, for each photo taken and shared of people wearing Mickey Mouse Ears – or any creative “ears” at all. Photos can be uploaded to Facebook, Twitter or Instagram with the hashtag #ShareYourEars between now and March 14, 2016.
“For 35 years, Walt Disney Parks and Resorts has been proud to work with Make-A-Wish to make dreams come true for thousands of children, and now we’re excited to give Disney fans the opportunity to help us make a difference for even more,” said Bob Chapek, chairman of Walt Disney Parks and Resorts.
Actor and Disney fan-favorite, Neil Patrick Harris, helped kick off the campaign in style last night during the ABC special, “The Wonderful World of Disney: Disneyland 60.” Sporting an assortment of ears and a “dazzled” Mickey Mouse Ear hat, Harris shared the importance of wish-granting and the impact it makes on the lives of children and families. The exclusive dazzled Ear hat – adorned with a diamond “D” – will be part of a Make-A-Wish sweepstakes campaign to raise additional funds for wish-granting.
Guests visiting Disneyland Resort in Anaheim, California, can also purchase collectible 60th Anniversary Ear Hats that say “Wishes Really Do Come True.” Only 7,500 hats will be sold, and all proceeds will go to Make-A-Wish – up to an additional $150,000.
Nearly 8,000 Disney-related wishes are granted worldwide every year – including experiences at Disney theme parks, voyages on Disney Cruise Line®, meetings with Disney characters, and visits to TV and movie sets – making Disney the most popular request by Make-A-Wish children.
Last year, Make-A-Wish® Canada granted close to 200 magical Disney-related wishes. Wishes like nine-year-old Hannah’s to go to Aulani, A Disney Resort & Spa in Hawaii.
“The Share Your Ears campaign exemplifies Disney’s constant generosity and support in helping us achieve our goal of granting every eligible child’s wish,” said Jennifer Klotz-Ritter, president & CEO of Make-A-Wish Canada. “We could not be more grateful for the opportunity to share in the excitement and creativity associated with Disney. We are delighted to see Make-A-Wish and Disney fans from all over the world united around #ShareYourEars.”
For more information, visit www.ShareYourEars.org.
ABOUT WALT DISNEY PARKS AND RESORTS
Disney Parks and Resorts are where dreams come true. More than sixty years ago, Walt Disney created a new kind of entertainment families could experience together, immersed in detailed atmospheres and vibrant storytelling. His vision now includes a collection of five of the world’s leading family vacation destinations – Disneyland Resort, Anaheim, Calif.; Walt Disney World Resort, Lake Buena Vista, Fla.; Tokyo Disney Resort, Urayasu, Chiba, Japan; Disneyland Paris, Marne-la-Vallée, France; and Hong Kong Disneyland Resort, located on Lantau Island. A sixth resort, Shanghai Disney Resort, is opening in June 2016 in Pudong New District, Shanghai, China. In addition, Disney Parks and Resorts includes the world-class Disney Cruise Line; Disney Vacation Club; Aulani, A Disney Resort and Spa; Adventures by Disney, a guided group vacation experience to some of the world’s most popular destinations; and Walt Disney Imagineering, which creates and designs all Disney parks, resorts and attractions.