Disney Parks to donate up to $1 million US to Make-A-Wish to help make wishes come true for children with critical illnesses in Canada and around the world
TORONTO, November 30, 2017 – Building on the success of 2016’s global campaign, Disney fans and Make-A-Wish® supporters looking to share the joy this holiday season can once again join Disney Parks and Make-A-Wish and Share Your Ears to help make wishes come true for children with critical illnesses.
Disney and Make-A-Wish fans around the world can make a difference by unlocking a donation with a simple photo and hashtag. Disney Parks will donate $5 US to Make-A-Wish, up to a total of $1 million US, for each photo taken and shared featuring Mickey Mouse Ears – or any creative “ears” at all – with the hashtag #ShareYourEars. Photos can be uploaded to Facebook, Twitter or Instagram between now and 25 December 2017.
“We love to make magic every day at Walt Disney Parks and Resorts across the world. It’s especially meaningful when we get to work with Make-A-Wish to bring happiness to people when they need it most,” said Bob Chapek, Chairman Walt Disney Parks and Resorts. “Last year, we were thrilled that millions of our fans joined us in support of this great work through Share Your Ears, and we couldn’t think of a better way to share the joy this holiday season than by inviting them to do it again.”
Multiplatinum recording artist and television personality Nick Lachey made the announcement during the broadcast of "The Wonderful World of Disney: Magical Holiday Celebration" on the ABC Television Network. Sporting a pair of classic Mickey Mouse Ears, Lachey took a selfie in front of the Tree of Life at Disney’s Animal Kingdom and invited fans to join him in displaying their ears.
The first #ShareYourEars in February 2016 became a viral sensation globally. In celebration of the 60th Anniversary of Disneyland and the 100,000th wish fulfilled by Disney and Make-A-Wish, millions of fans from around the world shared their ears online, demonstrating their support for wish-granting and an incomparable sense of creativity. Based on the overwhelming fan response, Disney doubled its original $1 million US donation to $2 million US.
Nearly 9,000 Disney-related wishes are granted worldwide every year – including experiences at Disney theme parks, voyages on Disney Cruise Line, meetings with Disney characters and visits to TV and movie sets – making Disney the most popular request by Make-A-Wish children.
“Disney’s constant dedication and commitment to helping us achieve our goal of granting every eligible child’s wish is at the core of the Share Your Ears campaign,” said Jennifer Ritter, President & CEO of Make-A-Wish Canada. “We could not be more grateful for the opportunity to share in the ingenuity and generosity of Disney, all while celebrating the season of giving this holiday. We are excited to see the imagination and creativity of Make-A-Wish and Disney fans from all over Canada during this year’s #ShareYourEars campaign!”
For more information, visit www.ShareYourEars.org.
ADDITIONAL MEDIA CONTACT
Bryan Malenius, Walt Disney World Resort
ABOUT WALT DISNEY PARKS AND RESORTS
Walt Disney Parks and Resorts are where dreams come true. More than sixty years ago, Walt Disney created a new kind of entertainment families could experience together, immersed in detailed atmospheres and vibrant storytelling. His vision now includes a collection of six of the world’s leading family vacation destinations – Disneyland Resort, Anaheim, Calif.; Walt Disney World Resort, Lake Buena Vista, Fla.; Tokyo Disney Resort, Urayasu, Chiba, Japan; Disneyland Paris, Marne-la-Vallée, France; Hong Kong Disneyland Resort, located on Lantau Island; and Shanghai Disney Resort, Pudong New District, Shanghai, China. In addition, Walt Disney Parks and Resorts includes the world-class Disney Cruise Line; Disney Vacation Club; Aulani, A Disney Resort and Spa; Adventures by Disney, a guided group vacation experience to some of the world’s most popular destinations; and Walt Disney Imagineering, which creates and designs all Disney parks, resorts and attractions.