ASUS Canada and Best Buy Canada help Vancouver Island wish kid get his game on

2017-05

Victoria B.C., May 15, 2017— In a perfect example of a ‘player vs. environment’ gaming move, where players team up against enemies rather than each other, Make-A-Wish® British Columbia & Yukon, ASUS Canada and Best Buy Canada Ltd. have come together to grant the computer gaming wish of nine-year-old Kenny. The common enemy everyone is trying to defeat? Leukemia, which Kenny is battling.

“We know that wishes transport kids from a place of uncertainty to a place of hope, strength and joy,” said Ross Hetherington, CEO, Make-A-Wish British Columbia & Yukon. “Kenny has had a hard-fought battle against acute lymphocytic leukemia. When he made his wish to upgrade his computer gaming systems, we knew we needed help to get Kenny to that ‘wish granted’ state. Best Buy and ASUS stepped up in a big way for us.”

Kenny’s wish was revealed to him in-store at Best Buy’s Vancouver Island Uptown Mall location, where ASUS had flown in various items, including a high-end Republic Of Gamers gaming desktop, dual monitors, premium accessories and gaming apparel from eSports team, Echo Fox, to make Kenny’s gaming wish an above-and-beyond experience. Best Buy for Business donated a brand new desk, surround sound system, software and accessories to complete the gaming ecosystem.

"One of ASUS' five core company virtues is courage. We strive to inspire this within our employees and to those around us,” said Vivian Lien, chief marketing officer, ASUS North America. “We admire Kenny's courage and are grateful for the opportunity to support him by contributing to his wish. By creating a dream gaming setup and equipping him with high performance hardware, we hope that we can continue to inspire him and grow his passion for gaming.”

“When Best Buy for Business heard about Kenny’s story we were honoured to help make this wish come true,” said Jean-Marc Rondeau, supervisor, Best Buy for Business. “We reached out to ASUS to see if they wanted to partner with us and they jumped at the chance. We hope that the new gaming system will bring lots of fun and joy into Kenny’s life.” 

As for Kenny, he’s excited to get his new gear home and set up, so that he can try out his new gaming environment as soon as possible.

“We appreciate Make-A-Wish granting Kenny a wish,” said Kenny’s mom, Mary. “We’re all excited for him, and hopefully this will bring him lots of good times, to help us forget about the bad times. We’d like to thank Make-A-Wish, and all the donors and volunteers, who have helped to make this happen.” 

 

FOR FURTHER COMMENT:

Stuart Chase

Director, Marketing & Communications

Make-A-Wish British Columbia & Yukon

stuart.chase@makeawish.ca  604-688-7944 x 109

 

Colin Wong

Public Relation Specialist

ASUS Canada

colin_wong@asus.com

647-627-6745

 

Christine Tam

Manager, External Communications

Best Buy Canada Ltd.

ctam@bestbuycanada.ca

604-809-3416

 

Full list of items given to Kenny as part of his wish:

From ASUS Canada

From Best Buy Canada

  • Contemporary Corner Desk

 

  • Microsoft Office Home & Student 2016
  • Geek Squad:  in-store computer set up and in-home desk and computer assembly

About ASUS Canada

ASUS is one of Fortune Magazine’s World’s Most Admired Companies, and is dedicated to creating products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone, ZenBook and a range of IT devices and components, along with AR, VR and IoT. ASUS employs more than 17,000 people worldwide and over 5,500 world-class R&D talents. Driven by innovation and committed to quality, the company won 4,385 awards and earned approximately US$13.3 billion of revenue in 2016.

 

About Best Buy Canada

As a wholly owned subsidiary of Best Buy Co., Inc. (NYSE:BBY), Best Buy Canada Ltd. is one of Canada’s largest and most successful omni-channel retailers, operating the Best Buy, Best Buy Mobile and Geek Squad (www.geeksquad.ca) brands. With nearly 200 Best Buy and Best Buy Mobile stores across Canada, and an expanded assortment of lifestyle products offered through BestBuy.ca, Best Buy is a leader in Total Retail, catering to customers how, when, and where they want to shop. Best Buy Canada is committed to making a positive impact in the community with programs and partnerships that support youth to connect with technology to advance their education. For more information visit BestBuy.ca.