On August 17, ALEX AND ANI is launching its partnership with Make-A-Wish® Canada through its CHARITY BY DESIGN platform. As part of the Make-A-Wish Canada partnership, ALEX AND ANI has created the True Wish Charm Bangle, which will retail for $41.00. ALEX AND ANI will donate 20% of the purchase price from each True Wish Charm Bangle sold with a minimum donation of $25,000, through December 2018, to Make-A-Wish®. Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.
The True Wish Charm bangle was created for the organization as a reminder to dream, emphasizing the power of a wish and hope. The official launch is taking place at select Crescent Gold & Diamonds retailers on August 17. Purchase price includes sales to ALEX AND ANI retail and web customers, and authorized retailers. The continuing CHARITY BY DESIGN partnership solidifies ALEX AND ANI’s strong reputation within the Canadian market.
ALEX AND ANI PRESS CONTACT
Carlin Domi, ASC Public Relations | Carlin@asc-to.com | 647-477-5909
About ALEX AND ANI
ALEX AND ANI creates meaningful, eco-conscious jewelry and accessories to positively empower and connect humanity. Carolyn Rafaelian, Founder, CEO, and Chief Creative Officer designs each piece. Carolyn believes that every individual has their own positive energy to share with the world. By incorporating powerful symbolism and personal meaning into each product, ALEX AND ANI provides a wearable and beautiful way for consumers to express their individuality. The company is passionate about the wellbeing of our planet, our communities, and our individual paths. ALEX AND ANI uses recycled materials with eco-conscious processes. Its CHARITY BY DESIGN division has strengthened non-profit organizations through innovative partnerships and collaborative experiences, resulting in donations of more than $44 million. An Inc. 500 Company, ALEX AND ANI has retail stores as well as retail partners worldwide. ALEX AND ANI products are proudly designed and crafted in America and made with love. The company’s World Headquarters is located in the greater Providence, Rhode Island area. Please visit alexandani.com for more information.