Year in review
At Make-A-Wish Canada, our mission is to grant life-changing wishes to children facing critical illnesses. To fulfill this mission, we raise funds across the country and prioritize use of these funds to grant wishes through mission program expenses. We are passionate about efficient fundraising, effective stewardship and delivering impact so that we can deliver on this important work benefiting wish kids and families.
With the gradual easing of the pandemic in 2022, we were able to begin the journey of granting more wishes and rebuilding our fundraising programs. This year we moved forward with caution yet with ardent passion to raise more money so that we could grant more wishes, especially as we faced a growing number of children eagerly waiting for their wish.
In 2022, we elevated fundraising by reengaging with corporate and community supporters through a wide variety of fundraising initiatives. We also safely reopened travel wishes across North America(including Hawaii)which allowed us to increase wish granting for the year. This in turn gave rise to associated program expenses and enabled us to capture increased gift-in-kind revenue as a result of donated flights, hotels and travel insurance. It was our objective this year to begin to rebuild our fundraising programs and elevate wish granting results to pre-pandemic levels, and we are proud to have begun that journey.
Looking ahead, our new three-year strategic plan has clarified our path forward. This new “north star” for our organization charts our course so that we may raise more money and grant more wishes, supporting our vision of granting the wish of every eligible child. We expect to see continued growth in fundraising and wish delivery in 2023.