Pierre Thériault is the founder and executive producer of Make-A-Wish Québec’s largest annual fundraiser, the 48-HOUR RIDE. Teams must raise at least $3,600 in order to participate in the 48-hour event, where participants take turns cycling around a track. Each year, more than 250 teams, 1,500 cyclists and 450 volunteers experience the excitement of this event. Since its inception in 2007, $11 million has been raised through the 48-HOUR RIDE. Pierre recently shared with us how this event came to be and what contributes to its success each year.
“More than a decade ago, I joined Make-A-Wish Québec to reinvigorate fundraising and help the organization grow in the province. We did several Kilimanjaro climbs, Mount Everest base camp treks, golf tournaments and other events to collect pledges to support wishes. These fundraisers were great, but some of these were just one-time initiatives and Make-A-Wish wanted to do a bigger, recurring event. I have been a cyclist for years and saw the potential for an engaging road cycling event that anyone could take part in. We came up with the 48-HOUR RIDE because we wanted a unique experience that, in addition to raising money, could help raise awareness of Make-A-Wish in Québec.
In our first year of the 48-HOUR RIDE, we had 16 teams – 96 people in total and raised an astounding $110,000. It showed me that the vision we had for the event worked and that many people want to participate in a challenge for a great cause. The success of a team’s fundraising efforts and the physical achievement of cycling for 48 hours, builds participants’ confidence and creates incredible team memories. This is the culture of the event – it’s like being at camp. It has been fantastic for team building, many of which are made up of people who work together at corporations and local businesses.
The volunteers, staff and supporters of the event make participants and visitors feel like heroes. They deserve an incredible experience as a reward for their hard work in raising money to bring hope to local wish children.”
Learn more about the 48-HOUR RIDE at 48hourride.ca.